We all love to eat, but some of us have a love-hate relationship with the practice of preparing food. While we may not always enjoy the process of putting a meal together, we’ve all been around some stunning home cooks (our mothers!), and would have noticed their eccentricities when it comes to the ‘flow’ of a kitchen. We’re hoping this has piqued your interest in organizing kitchens because efficient spaces can make most processes a breeze to get through!!!

Most families spend a huge amount of time in the kitchen. You and your family cook, eat, clean, and socialize there. You may also be in the kitchen when you are lectured on life by your mother!  With the evolution of interior design and the immense popularity of ‘open’ kitchens, you have to make sure you have a functional space that can also be put on display when needed. Gone are the days where you entertain in the living room and lock up the horror that may be your kitchen! It’s important to organize your kitchen so that you can enjoy the space and the art of cooking, maximize our time spent there, and create a beautiful environment that can be displayed at a moment’s notice. This is where we come in. At Now & Zen, our aim is to help you design the best space for YOU! We can assist you in every way possible. You can visit our retail stores to pick up products that catch your eye. Our in-house professionals are available to consult with you and help you identify products that are the best fit for your lifestyle and daily routine. Once you get the hang of things, you can also look us up online. Our website has a wide range of products that are well categorized and easily accessible. You end up being a click away from a newly organized living space!

Getting back to the topic at hand, Now & Zen is very keen on helping you build the most organized kitchen space to help you get through your daily cooking with a spring in your step.

You can start with the basics by identifying your workflow. Take some time to identify

  • the tasks you will be completing in the kitchen
  • the things you need to get these tasks done
  • the possibility that the tasks may overlap

Once you have your workflow down pat, you can move on to ‘zoning’ your kitchen. Zoning is the secret to creating an efficient workflow! It streamlines your space so that you have a designated area for specific tasks. This becomes a building block for organizing since it’s easy to store things when you have a clear idea about where to put them! Everything you need to complete a task ends up being within easy reach and you will save time, reduce clutter, and make cooking fun!

The Fab Four!

  • The Consumables Zone: The area used to store most of your food. This may actually be split into two zones: one for your refrigerator (fresh food) and one for your pantry or food cabinets (dry goods, oils, etc.).
  • The Non-consumables Zone: The area used to store everyday dishes, including plates, bowls, glasses, and silverware.
  • The Preparation/Cooking Zone: The area where most of your prep happens. This may be a stretch of countertop, or a kitchen island. The cooking area will contain the stovetop, oven, or range, and possibly the microwave.
  • The Cleaning Zone: The area that contains the sink and dishwasher (if you have one).

At Now & Zen, the U-shaped workflow is our go-to for a streamlined kitchen. This step really helps you build a strong base and visualize your space.

Once you have this step out of the way, the magic can begin. This brings us to the best part of all of this, the cool products available to help you with your storage and organizational needs! Now & Zen has products and solutions specially curated from around the world to help you de-clutter living spaces.  We have included a couple of suggestions for each zone to help you get started. You can always diversify from here based on your personal taste and design aesthetic by visiting our stores or website.

The Consumables Zone

Now & Zen has a great line of products to help streamline your fridge so that your food is well organized. The main focus is clean lines and no-fuss designs. Nothing warms our hearts like great air-tight containers. You won’t have to worry about storing leftovers if you have these babies at hand! They are easily stackable and can be limited to one of the shelves in your fridge so you know where to reach when looking for something to reheat.

We also recommend these amazing fridge dividers. You can use them on your shelves or in the door compartments to make sure your food and condiments are well segregated. They are available in various sizes to accommodate different fridge designs. An added bonus here is the fact that cleaning becomes easy! You don’t have to worry about accumulating bottles and tubs of various shapes and sizes. You can always peruse these containers and get rid of excess rather than emptying out your entire fridge every season!


You have got to check out the fridge baskets! They are great for storing your fruits and veggies. They look amazing and are truly the cherry on top of these storage wonders.


While we personally favor these baskets for perishables, you can also use them to store condiments by category. Think of a basket for sauces, one for all you breakfast jams and spreads, and one dedicated to cheese (!) to name a few. You cannot go wrong here!

A little goes a long way and if you get started with Now & Zen, this could be you! Do check out our website. We have tons of options that work for every space.


If you have a pantry, don’t worry, Now & Zen has got you covered! We are BIG proponents of the storage holders that are great for cereal, flour, grain, and all the other products that come in paper cartons, bags, and sacks. You don’t need to worry about buying additional clips to keep these products sealed because all these containers are air tight. Also, they are well structured and will align well (yes, we are a little crazy and take streamlining to the next level!) J


If you’re not one for boxes, the wire-frame baskets are a must have. They define minimalism and make your products easily accessible. They are also great for stuff that you grab on the go! Think protein bars, cookies, and quick snacks!


If you are looking for a plastic variant, look no further. These babies do the trick while looking as efficient as they come!


A special shout out to our designers of the adorable storage racks below. If you’re looking for effective storage with lovely design accents, these pieces are a must have. They have achieved the fine balance of utility and chic design to pretty up any kitchen counter! We encourage you to rush out and buy some pretty cutlery to go with this line! J

There is something for everyone and you can pick and choose until you end up with your dream pantry!

The Non-consumables Zone

This one can be the hardest one due to the sheer variety of stuff that you will have to store. Now & Zen makes this easy. We have well-designed drawer organizers that help you find a place for everything. In addition to this, you can always use our range of plastic and wire baskets to store dishes.

This one is a favorite. It makes reaching for the right spoon or knife easy and safe!

The clean design on these racks is great for plates and boards. You can segregate by design and use so that accessing things becomes a breeze. You will never have to worry about missing a plate from a beloved 6-piece set if you store right!

The Preparation/Cooking Zone

This is where the magic happens and can turn the tide when it comes to a great cooking experience. A countertop area near your cooking range is a good idea for a prep zone since you can easily move ingredients to the cooking zone and reach for stuff you may have missed. Your prep area should contain all the items you need to prepare ingredients before you get down to cooking.

Now & Zen has a great range of products to help you with all the tasks that take place in this zone.

You can use these swing bowls to store fruit and veggies. Throwing together a salad just got easier!

We recommend these adorable poach pods that will make you the best eggs!

We stand by our colander and cutting board. If you are that person that spills ingredients when transferring them from the board to a pan, this cutting board is klutz proof and a must have for you!


These hand mitts are great to avoid mishaps in the kitchen that all of us are prone to. Plus, the colors!


We’ve not managed to cover everything that we love and want you to have! So, do check out the site for some must haves! Our stores are a great retail experiecne as well. Our staff are well-trained and equipped to assist you with all your product and design needs. Do visit us to have a unique shopping experience!

The Cleaning Zone

Your clean-up zone should be located around your sink and dishwasher. If your sink is located near your cooking zone, you can easily wash a few dishes while waiting for something to boil on the stove. This makes for efficient use of time and a lot less clean up when you’re done cooking.

You can use the wide range of products below to organzie this space and keep it clutter free.

The dish rack is a personal favourite at Now & Zen. It has the right compartments and is elevated so that water drains well.

The piece below was a game changer for many of our customers. You don’t need to worry about a messy, and sometimes scary, area below the sink. There is space for all your cleaning parapharnelia and more!

There are basket options as well if shelves are not for you.


You can also try out the full-size sensor bin if you’re looking for a modern feel!

The main aim here is to make sure you have an efficient cooking experience. If you are someone who is on the move, the right storage and organziation means you will know exactly where to find what you need. You save time and have ease of access. Now & Zen provides you with tons of options and more to help you get organzied and make it look easy! You can visit our stores or our website for assistance with your storage and organising needs!